HOW TO FURNISH YOUR AIRBNB IN NORTHEAST WISCONSIN


If you’re setting up an Airbnb in Northeast Wisconsin, you’re not just offering a place to stay — you’re creating a local experience. Whether your property is in Green Bay, Appleton, Door County, Manitowoc and beyond, the right furniture and décor can make your listing stand out, earn better reviews, and keep guests coming back. Here’s how to furnish your Airbnb with both comfort and local charm in mind.


1. Start With Your Space & Guests In Mind


Each Northeast Wisconsin community attracts a slightly different type of traveler:


  • Green Bay: Think football fans and eventgoers. Comfortable sectional seating and durable recliners are perfect for groups watching Sunday football before or after tailgating or enjoying Lambeau Field.
  • Door County: Travelers here seek relaxation and rustic charm. Go for cozy cabin vibes with warm wood tones, nautical accents, and outdoor seating for lakeside mornings.
  • Appleton: A mix of business travelers and families means a blend of style and practicality. Opt for clean, modern lines and multi-functional furniture.
  • Manitowoc & Sheboygan: Lakefront guests love bright, breezy interiors. Light-colored furniture and coastal touches like woven textures and blue accents go a long way.



2. Invest In Quality, Durable Furniture


Airbnb furniture needs to withstand frequent use — and the occasional spill. Choose solid, well-built pieces that can handle turnover.
Look for:


Contemporary dining set with dark finish round table and four upholstered chairs

Our Pick: Vesta 5-Pc. Dining Set

 


Local insight: Buying from WG&R Furniture means you can see and feel the quality before purchasing. Plus, you’ll get local delivery and service if you ever need replacements or repairs.


3. Choose Mattresses That Keep Guests Coming Back


Few things impact your reviews more than the quality of your mattresses. A comfortable night’s sleep can make or break a guest’s experience.


Here's what to consider:

  • Medium-firm mattresses tend to please the widest range of guests.
  • Invest in high-quality, durable options that will hold up to frequent use.
  • Add a mattress protector to extend lifespan and make cleaning easier between stays.
  • If you have multiple bedrooms, choose consistent comfort levels so every guest feels equally cared for.

Tempur-Pedic mattress on wooden bed frame in sunlit bedroom setting

Our Pick:  Tempur-Adapt 2.0 Medium Mattress



Local insight: Many hosts in Green Bay and Appleton upgrade to hybrid or memory foam mattresses for long-term comfort — perfect for weekend Packers fans or Door County vacationers who want to unwind after exploring.



4. Create A Cohesive Style With Local Flair


Guests love when a space reflects its surroundings. Add local touches:

  • In Green Bay, include Packers-inspired décor or wall art (tastefully done, of course). 
  • In Door County, bring local artwork or photos of the peninsula's lighthouses. 
  • In Appleton, showcase Fox River scenes or local artisan pieces.
  • In Manitowoc & Sheboygan, tie in maritime themes or lake-inspired colors. 


You don’t need to overdo it. A few well-chosen accents can make your Airbnb feel rooted in Wisconsin hospitality.



5. Don't Forget Function and Comfort


Travelers appreciate thoughtful touches: 

  • A comfortable mattress (see above!) is one of the best investments you can make. 
  • Furniture with outlets for easy device charging. 
  • A coffee station or small dining area for cozy mornings. 
  • Extra seating and a bar set-up for group stays, especially during Packer season weekends in Green Bay.


Home bar set with two stools in a home setting

Small contemporary dining set in walnut finish with coffee mug place settings

Our Picks: Riverside Bar (top) Fender 3-Piece Dining Set (bottom)


 

5. Final Thoughts


A well-furnished Airbnb is about more than just décor — it’s about the experience. By blending comfort, durability, and local character, your property will stand out in Northeast Wisconsin’s growing short-term rental market.


Whether you’re hosting Packers fans, Door County vacationers, or business travelers in Appleton, thoughtful furnishing choices will help your guests feel at home and keep your reviews glowing.


Ready to furnish your Airbnb?


Stop by WG&R Furniture, located in Green Bay, Appleton, Oshkosh, Manitowoc, Fond Du Lac, and Sheboygan, to find furniture and mattresses built for Wisconsin living. 


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